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We Expand our usual audience for sponsorships in order to increase revenue.
“Many organizations limit the potential of their sponsorship sales by staying narrowly focused on traditional industry partners — the same organizations that exhibited and sponsored the in-person events of the past.
CMA sponsors want to connect with our audience. Why not give them the chance to connect and get valuable feedback about the products or services they're currently developing?
"Our sponsors are seeking value beyond generating leads or sales when it comes to digital events. "In fact, one of the most coveted opportunities for sponsorship can be facilitating online focus groups with potential customers. Sponsors get real-time feedback on their products, and customers have a chance to engage with the brand in a way that they normally wouldn’t. Everybody wins."
Our of the most effective sponsorships are those that take place between the live events themselves, getting a sponsor to underwrite a "mini concert" with a performance by a live musician or entertainer that will both add energy to a virtual event and provide a memorable marketing opportunity is the CMA way.
At CMA EVENTS concert or performance are interactive enough, consider getting a supplier partner to sign on to support a game.
"We take advantage of having your audience directly in your face advertisement, Audience response features such CMA live events, concerts and sporting events are a great way to keep our participants engaged and can also be tracked for event analytics. We provide the fun breaks and can send a small parting gift to contest participants. Everyone loves a gift."
While printed programs have been a great way to sponsor our live events, these days receiving one in the mail for a virtual event would be a novelty that builds anticipation for the gathering — and also presents prime sponsorship opportunities.
"Sponsoring those items for a virtual event might get you more bang for the buck now, since fewer large and fully formed CMA event are taking place and mail in general has significantly decreased,"
Our sponsors can start getting their message out to attendees long before the gathering actually takes place. Prominently featuring their logo or links to their content on the event registration page or pre-event email is a good start, but you could also send out branded promotional items to attendees before the live event, or set up a sponsored demo or orientation prior to the gathering.
"Sponsor messages can be even more impactful if sent before our event, especially as we deliver in a creative and engaging way, t gives our sponsor a chance to be more strongly connected with our event and make an early impression.
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